Dior was founded in 1946 in Paris, specifically on Avenue Montaigne. A year later, the “new look” of the famous house debuted, taking the first step towards history. Known as “Corelle”, the clothing line introduced by Dior revolutionized post-war fashion. By 1950, Dior had created everything related to beauty. Starting from the perfume “Miss Dior” in honor of the creator’s sister, Christian Dior, and further in 1953 with the line of elegant shoes.
The cult of creating Dior handbags began after 1957, when the brand was taken over by Marc Bohan, following the sudden death of a heart attack by Monsieur Dior (Christian Dior). In 1967, Bohan created the famous design of the Dior logo and in 1969 the world saw for the first time the bag created by the brand with this specific design. But no Dior bag would have become so iconic had it not been for Lady Diana, who was often referred to by the media as Miss Dior.
The fashion house even named one of the bags “Lady Dior” in honor of the Princess. ‘The Lady Dior’ was created quite by accident. In 1995, Bernadette Chira, the wife of French President Jacques Chirac, asked the Dior fashion house to create a gift bag for Princess Diana. They created the famous pure leather bag, in the shape of a box to fit the elegance of Princess Diana.
The details in gold were added to the bag and so Lady Dior was created. When Diana appeared with him in several official meetings, women from all over the world commented endlessly and the company produced other sequels in various sizes and designs. The Saddle Bag was created in 1999 by John Galliano as part of the “Ready to wear” collection. The bag immediately became very popular due to its unusual shape and promotion by names like Carrie Bradshaw and Paris Hilton and Nicole Richie.
The Book Tote was launched in 2018 and became very popular because it is the perfect holiday bag. The promotion came immediately from celebrities and influencer or blogger. But did you know that the origin of this bag was very early?
Although it was produced decades later, the fashion house has stated that its creation was prompted by a Bohan sketch realized in 1967. We bring to your attention that the French luxury fashion giants have joined other firms announcing that they will suspend sales to Russia in the midst of the war in Ukraine. LVMH, Hermes, Kering and Chanel have decided to temporarily close their stores in Russia.
Manufacturer of expensive bags Birkin Hermes and Cartier Richemont were among the first firms to announce they would ban business in Russia. LVMH, which owns