Travel agency boss Nicole Brehm in her chic office. Photo: TUI Reisecenter – Reisebüro Brehm
On April 28th, the Globus Awards were presented to travel agencies with smart marketing campaigns and creative videos in Frankfurt am Main. There was also a special prize in the “Social Commitment/Sustainability” category. In this series, we feature one of the top finishers every day, today the Third place in the category “Best Travel Agency Video”. The prize went to the TUI Reisecenter Reisebüro Brehm in Hallstadt.
It was always the same sentence that Nicole Brehm from the TUI Reisecenter Reisebüro Brehm in Hallstadt, Upper Franconia, heard when she called her customers in spring 2021: “Nice that you still exist.” -pandemic had to close their shop once again, personal contact was hardly possible. Our customers were all the happier when I contacted them,” says the travel agency owner. Since there was no indication in spring 2021 when travel agencies would be allowed to open again, Nicole Brehm was looking for a solution that would enable her to reach her customers on the one hand and make them want to go on vacation on the other. That’s how the idea of making a video came about.
The travel agency trainer provided help and inspiration
The topic was soon found. With flex tariffs, Brehm wanted to encourage people to book vacations again despite difficult times. But the implementation turned out to be a bit more difficult. “In fact, I had never shot a video.” She received help and inspiration from travel agency trainer Rene Morawetz. “I’ve always loved watching his videos. He also advised me to buy a microphone for better sound quality.” So equipped, Brehm stood in her chic travel agency, which she had completely renovated in 2017. A glass ball in one hand, the text in my head. “And my colleague Ramona Steck filmed with her cell phone camera.”
About 30 attempts later the film was in the can and ‧Nicole Brehm was satisfied. “The most important thing was the message. And from my point of view it came across really well.” She adds that her husband came up with the idea of the glass ball. “After all, there were countless unanswered questions at the time that neither I nor anyone else had the answers to.”
There were more than 6,000 likes on Facebook
In fact, the team from the TUI Reisecenter in the Ertl center in Hallstadt subsequently received countless calls, emails and comments on social media. The 1.13 minute video, in which Nicole Brehm calmly, clearly and sympathetically explained why holidays can also be booked in times of Corona, was well received. “It was liked more than 6,000 times on Facebook alone.” Not only regular customers approached the travel experts at the TUI Reisecenter, new contacts were also made.
Even if the campaign was a complete success, Nicole Brehm only shot another small video. “Until now, there simply wasn’t enough time for this,” regrets the travel agency owner. Nevertheless, she had firmly planned to stand in front of the camera again on an appropriate occasion. Because that’s how you reach customers again “in a completely different way.”
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