Success and good sales. Everyone who answers the questions about expohoneythe industry fair organized by the Provincial Council from Córdoba, talk about the good health of bee products, although they also know that there are problems.
If anything distinguishes honey consumers, it is that they know where to go. Leonor Juliá tells it, from honey word, which has hives in the Sierra de Córdoba, in the capital. “People are buying more and more because they want honey and good honey, and they no longer go to the Supermarket. He who wants quality knows where to go », he summarizes.
Your customers search for information, ask about the properties of each variety and choose the one that gives them what they need. The list is long: a thousand flowers, matalahúva, eucalyptusorange blossom, coriander and chestnut, among many others, each with its own characteristics.
Hornachuelos is one of the largest producers in the province and. consolation morales reports some problems, such as although he is confident that next spring the situation will subside.
The consumer, he says, has to understand that the same type cannot always be bought. “Some years there will be one class and others another, because honey is a product completely natural“, Explain. And varying is the best way to guarantee the offer every year, “each one with its properties, color and flavor, sweet or bitter.”
Food is no longer the only thing, because cosmetic and vitamin products abound
It is clear that not only honey is offered, but also candies, nuts and even vitamin supplement with royal jelly, pollen and propolis, which helps protect defenses, as he explains. And in many places, cosmetic products, such as shampoos and hand gels.
It shows novelties, such as a tray in which the customer is delivered the honeycomb. “She keeps it in the fridge, takes it out half an hour before and with this spoon extracts the honey,” she says, while showing the bottles of meada drink with 11 degrees of alcohol that is obtained by fermenting food.
Juan Antonio Ruiz, from Montoro beekeeping, talks about problems with large buyers. «In Spain there are five and they buy chinese honey, they mix it with the Spanish and they can label it as of Spanish origin, ”he complains. This means that the costs are much lower, although the consumer does not perceive the difference in origin. For him, “it is unfair competition.”
They sell to small and medium supermarkets and have almost all their market in the province of Córdoba and something else in the nearby, and they also find the client who knows that they are producers and that the honey goes to their company “from the hive to the boat»as usual.
Miel de los Pedroches, a company of the viso. Benjamín Ramírez notes that “more and more quality is being asked for” in a product that reaches customers through proximity and small businesses, with guaranteed demand in terms of food and cosmetic because of its natural character.