It is a collaboration between two brands whose influence goes beyond the playing field. Milan and the Yankeestwo of the most popular teams in the world, have managed over time to establish themselves as key “players” outside of sports, in areas such as entertainment, fashion and lifestyle.
Last Tuesday, the Yankees won 4-1 in the first game of a best-of-5 series against the Cleveland Guardians in the Division Series round of the 2022 Major League Baseball Playoffs. A Milan delegation was present at the Yankee Stadium Main Team Store ” for the occasion, near the 27-time baseball champions.
Last month, Milan officially passed into her hands RedBird Capital Partners and the founder and CEO of the American investment firm, Jerry Cardinal, has worked with the Yankees for decades. As he has pointed out, he aims to transform Milan, among other things, into a strong media brand, utilizing the YES Network (Yankees Entertainment and Sports).
The Italian defender of the “Rossoneri”, Alessandro Florencei gave the “present”… in the company of the Scudetto, which the Milanese won last season. In parallel, events were held for Milanese fans at the PUMA NYC Flagship Store on 5th Avenue and at JAY-Z’s 40/40 Club in Manhattan – where more than 500 fans traveled from various parts of the US and gathered to watch the Juventus derby together last Saturday and the great 2-0 victory of the “rosoneri” at San Siro.
THE Kasper Stilsvig, Milan’s Chief Revenue Officer, said of the collaboration with the Yankees: “Making this journey alongside the Yankees, a symbol of sports worldwide, is a source of great pride for us. This partnership is proof of our club’s desire to be a point of reference both on and off the pitch, strengthening connections between worlds near and far and bringing Milan to new levels in its development path.”
THE Tony Bruno, Vice President and Chief Financial Officer of the Yankees and Yankee Global Enterprises, added: “The Yankees’ alignment with AC Milan — a club that is internationally recognized and beloved for its history of domestic and European success — unites two entities that strive to represent the best in sporting achievements. Additionally, creating a strong association between the two teams perfectly complements our desire to appeal to both sports enthusiasts and stylish consumers in markets around the world. We couldn’t be more excited to launch this association and look forward to working with the Rossoneri commercial team on collaborative efforts and initiatives that celebrate the excitement fans feel when they cheer on our clubs.”
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