BrightDrop, a subsidiary of GM (for electric commercial vehicles) unveiled Trace Grocery, to help customers with online orders.
THEis getting into the grocery game with BrightDrop eCart for online ordering
THEhas collaborated with America’s largest grocery chain, Kroger, on the design of its electrically powered, temperature-controlled grocery cart.
Built on the BrightDrop Trace platform, which initially intended for deliveries from the store to your door, Trace Grocery is one eCart that can help grocery store clerks to move easily up to 160 kg of food thanks to its electric drive technology.
The eCart hernot only helps move groceriesbut ensures that they won’t…scatter you on the road or it won’t lose control by pushing it. All these thanks to automatic braking and the engine, which helps to move the cart with constant speed of 5 km/h regardless of the slope of the road. The Trace Grocery has nine compartments for storing food (temperature controlled) to ensure that something frozen stays that way. It is also waterproof for can be used outdoors.
This will be especially helpful as well BrightDrop envisions Trace Grocery to be filled by grocery clerks and then to be placed on the sidewalk to wait for the person who made the purchase to pick it up. This means that customers can pick up their food and drinks whenever they want.
Before eCart was unveiled, BrightDrop worked with her Kroger and completed a pilot program in Lexington and Versailles, Kentucky. The program was successful enough that the grocery store is now BrightDrop’s first customer and will receive production units later this year.
«Online shopping continues to grow, BrightDrop is committed to developing innovative solutions to help our customers keep pace. Trace Grocery is a perfect example» said BrightDrop President and CEO Travis Katz.
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